Who is John Cerasani?
John Cerasani is an entrepreneur, author, blackjack player, and social media personality best known for his catchphrase and brand, Not Gen Pop. He retired at 37 after building his wealth through entrepreneurship and smart investing, and has since built one of the most distinctive personal brands in the entrepreneur and lifestyle space — amassing over 1 million followers on Instagram. John Cerasani's message is simple but powerful: you do not have to live like everyone else.
What does Not Gen Pop mean?
Not Gen Pop is short for Not General Population. The phrase comes from prison terminology where gen pop refers to the general population of inmates — those living inside a system not of their choosing, following rules they did not set. John Cerasani adapted this concept to describe the mindset of people who refuse to live on society's default settings — the 9-to-5 grind, the rat race, the conventional path of working until 65. Not Gen Pop means choosing a different way of living — building wealth on your own terms, retiring early, and living outside the general population.
What is John Cerasani known for?
John Cerasani is known for several things. He is a successful entrepreneur who retired at 37. He is an author — his book 2000 Percent Raise lays out his philosophy for building extraordinary wealth and income. He is a well-known blackjack player and gambling lifestyle enthusiast. And he is the founder and face of the Not Gen Pop brand, which has grown into a thriving community of entrepreneurs, gamblers, and unconventional thinkers who share his belief that life is too short to live like gen pop.
What is John Cerasani's book about?
John Cerasani's book 2000 Percent Raise outlines his approach to dramatically increasing your income and building the kind of wealth that allows you to retire early and live life on your own terms. The book draws on his personal experience as an entrepreneur who walked away from the conventional career path and built a life of financial freedom. It is a guide for anyone who wants more than what the default path offers.
What is the Not Gen Pop community?
The Not Gen Pop community is a growing movement of entrepreneurs, independent thinkers, blackjack enthusiasts, wealth builders, and lifestyle seekers who follow John Cerasani's philosophy of living outside the general population. The community has grown rapidly alongside John's Instagram following, which surpassed 1 million followers in 2026, and connects through social media, John's content, and official Not Gen Pop merch available at notgenpop.net.
Where can I buy Not Gen Pop merchandise?
Official Not Gen Pop merchandise is available exclusively at notgenpop.net — the official John Cerasani merch store. Shop premium Not Gen Pop t-shirts, apparel, and accessories that represent the mindset of living outside the general population.
Frequently Asked Questions
How did John Cerasani retire at 37?
John Cerasani retired at 37 through entrepreneurship and building income streams that did not require him to trade time for money indefinitely. His book 2000 Percent Raise details the mindset and strategies he used to dramatically increase his income and ultimately achieve financial independence at a young age.
Is John Cerasani on Instagram?
Yes. John Cerasani is active on Instagram with over 1 million followers as of 2026. He posts regularly about the Not Gen Pop lifestyle, entrepreneurship, blackjack, and his philosophy of living outside the general population. Follow him at @johncerasani on Instagram.
What does John Cerasani sell?
John Cerasani sells official Not Gen Pop merchandise through notgenpop.net, including t-shirts, apparel, and accessories. He also offers his book 2000 Percent Raise and creates content for his 1 million+ Instagram followers around entrepreneurship, blackjack, and the Not Gen Pop lifestyle.
What is the 2000 Percent Raise?
The 2000 Percent Raise is both a book and a concept by John Cerasani describing a dramatic, unconventional approach to building income and wealth. Rather than accepting small annual raises, Cerasani teaches how to multiply your income dramatically by thinking and acting differently from the general population.